Tapped out
The office sink is so poorly designed, it triggered this article about everything that’s wrong with it, and how it can be improved.
Remember, if the you’re doing it wrong, it’s not always your fault. It was the job of the designer to build a product that was both easy to understand and easy to use. When that fails we tend to blame ourselves for being stupid. We should be appalled at the bad design that we accept on a daily basis. Not any longer!
02012 Annual Report
Throughout all of 02012, we kept track of our hours and to which client and the type of work. It wasn’t easy and we probably missed a bunch of items here and there, but we’ll continue because we see the value. The reason we started all of this was due to not knowing if the business was making money or losing it. You can improve what you aren’t measuring. This is a glimpse of how we spent our time in 02012, some of the numbers are surprising, even for us!
Getting to your minimum hourly rate
If you are starting your business or freelancing, you need to figure out your minimum hourly rate. It isn’t hard, but it probably factors in many more things you never considered. In this article, we’ll create a simple spreadsheet to let you know how to calculate your minimum hourly rate to keep the company afloat.
Omnibus 02012
The 02012 round-up. The Mayans were wrong and the world did not end, which is good for us, because the last year has been phenomenal and the next one is shaping up to be even better.
Let’s have a look back and some of the articles and events in 02012 and update you on anything you may have missed.
Does your flier care about the customer?
I found a flier promoting the local film festival’s app. I was stunned at how poorly thought through the experience was, from copy-editing to putting machines before customers, it needed to be dissected and understood so it doesn’t happen in your future projects.