You’re doing it wrong
This is a catch-all category for when I complain about your crappy business. You’re doing it wrong is a list of new articles about how to potentially improve your out-dated way of dealing with customers.
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7 Stages of a Mythic Adventure
As we build more and more products revolving around a community and a base of loyal customers, how do you turn first-time users into experts without losing them along the way?
One way to create an engaging experience is to formulate the ideas as a journey where the customer explores and slowly becomes an expert. This is just one model of a possible journey broken down into 7 mythic stages.