You’re doing it wrong
This is a catch-all category for when I complain about your crappy business. You’re doing it wrong is a list of new articles about how to potentially improve your out-dated way of dealing with customers.
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Have Gun, Will Travel
The ever popular CV, it’s that thing you update every once and awhile when you have too. More recently, the buzz words “living document” have been bantered around when discussing business plans and resumes and it is important to keep your CV up to date, but maybe not for the reasons you’d expect.
7 Stages of a Mythic Adventure
As we build more and more products revolving around a community and a base of loyal customers, how do you turn first-time users into experts without losing them along the way?
One way to create an engaging experience is to formulate the ideas as a journey where the customer explores and slowly becomes an expert. This is just one model of a possible journey broken down into 7 mythic stages.