You’re doing it wrong
This is a catch-all category for when I complain about your crappy business. You’re doing it wrong is a list of new articles about how to potentially improve your out-dated way of dealing with customers.
The office sink is so poorly designed, it triggered this article about everything that’s wrong with it, and how it can be improved.
Remember, if the you’re doing it wrong, it’s not always your fault. It was the job of the designer to build a product that was both easy to understand and easy to use. When that fails we tend to blame ourselves for being stupid. We should be appalled at the bad design that we accept on a daily basis. Not any longer!
Does your flier care about the customer?
I found a flier promoting the local film festival’s app. I was stunned at how poorly thought through the experience was, from copy-editing to putting machines before customers, it needed to be dissected and understood so it doesn’t happen in your future projects.
Shine-on you crazy ones!
As our devices get more and more advanced hardware, we can be wasteful with the processing power to create better experiences for the customers. The leap from command line to clickable desktop wasted thousands of pixels to always represent a trash car that’s rarely used. Now Apple has pushed back again and is wasting processing power and sensors to simulate reflections and lighting conditions in the interface. Is it wasteful, yes, is it a good idea, probably, have their raised the bar, definitely, but have they done it right?
Blank Business Cards
For everyone who forgets to bring their business cards with them to events. I have a solution.
Being passionate for your work
Successful companies are the ones who are truly passionate and care about their product and customers. You can see that shine through with companies like TypeKit and FontDeck. They live and breath their passion and it is reflected on the quality of their work.