Chromatics
The study of color in all its forms is sometimes referred to as chromatics. Color is an artifact of our brains interpretation of light waves through the eye. There are plenty of interesting issues and problems about how we have thought about color through the ages.
From additive to subtractive methods, color is an important part of our existence and survival.
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Black and White + 1 = Full Color
When Polaroid began to move from instant black and white film to color they struggled with how to make the process work. In research and development, Edwin Land discovered how our brain actually perceives color in the real world.
Color Name Abstractions
How we name a color affects our perception. Knowing this can influenced your decision next time you’re looking for a color name.
Paying for Contrast
In 01957 Diter Roth published magazine ads which reflected the boringness of the companies.
In Rainbows
A republishing of a now defunct website and blog. This was very inspirational to the whole deterministic design and color creation we use.
Color Symbols
Alternative symbols for colors is a very interesting idea. Offering a non-color based solution for conveying information is always interesting. There are plenty of solutions including thickness, styles or even shape. That’s exactly what colorAdd does, offer shaped alternatives.