You’re doing it wrong
This is a catch-all category for when I complain about your crappy business. You’re doing it wrong is a list of new articles about how to potentially improve your out-dated way of dealing with customers.
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Does your flier care about the customer?
I found a flier promoting the local film festival’s app. I was stunned at how poorly thought through the experience was, from copy-editing to putting machines before customers, it needed to be dissected and understood so it doesn’t happen in your future projects.
Shine-on you crazy ones!
As our devices get more and more advanced hardware, we can be wasteful with the processing power to create better experiences for the customers. The leap from command line to clickable desktop wasted thousands of pixels to always represent a trash car that’s rarely used. Now Apple has pushed back again and is wasting processing power and sensors to simulate reflections and lighting conditions in the interface. Is it wasteful, yes, is it a good idea, probably, have their raised the bar, definitely, but have they done it right?
Blank Business Cards
For everyone who forgets to bring their business cards with them to events. I have a solution.
Being passionate for your work
Successful companies are the ones who are truly passionate and care about their product and customers. You can see that shine through with companies like TypeKit and FontDeck. They live and breath their passion and it is reflected on the quality of their work.
What 2D Barcodes aren’t
Over time, 2D barcodes have not lived up to their promise. Rather than push something that solves a non-problem, we can look back at the failures both in implementation, usage and what they were expected to achieve. This is a look into why 2D barcodes never, sadly, lived up to the hype.