Storytelling
The art of storytelling precedes the written word. As people have sat around the fire for thousands of years, the story has been the central source of information decimation. No matter what the technology might be in the future, the underlying story is still crtical.
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7 Stages of a Mythic Adventure
As we build more and more products revolving around a community and a base of loyal customers, how do you turn first-time users into experts without losing them along the way?
One way to create an engaging experience is to formulate the ideas as a journey where the customer explores and slowly becomes an expert. This is just one model of a possible journey broken down into 7 mythic stages.