Articles Tagged ‘The Payoff’

7 Stages of a Mythic Adventure

Friday, November 6th, 02009

As we build more and more products revolving around a community and a base of loyal customers, how do you turn first-time users into experts without losing them along the way?

One way to create an engaging experience is to formulate the ideas as a journey where the customer explores and slowly becomes an expert. This is just one model of a possible journey broken down into 7 mythic stages.